Home SEO Future of SEO: Dealing with Voice Search

Future of SEO: Dealing with Voice Search

by Arthur Ferrell

Siri, Cortona, and Alexa have started becoming a part of our homes today. Technology advancement has made everything easier and ready at the tip of our tongue. We are in the midst of a Voice Search Revolution. About 48% of the people are using voice searches every day and 20% of mobile searches on Google are voice searches. It is therefore absolutely necessary to be prepared and updated for voice searches, also due to the fact that 50% of the searches by next year are going to be only voice searches. 

Since voice searches are convenient, perfect for all devices and faster to question as well as get answers, it is no surprise that people don’t want to go back to keyboard searches. To make your content SEO optimized for voice searches here are a few things that you can follow:

  1. Searches get longer and conversational: The users don’t have to type anymore and just say their queries aloud to the personal assistant, the typical keywords of 3-4 words will no longer work. The voice search will have keywords that are longer than 5-6 words like a question asked from a human. The tone will be more conversation instead of a robotic one. So you need to use keywords in your content that are the exact questions people will ask. If you sell a painting, your content should include keywords like “where can I find the best painting?”
  2. People can search anywhere: Nobody hesitates to ask Google a question in public places today. In trains, metros, airports people tend to search for things even while walking or standing. The location feature in mobiles helps them locate the nearest stores and places to visit conveniently. Make your content ready for such queries as well. 
  3. Answer engine: Google is focusing on giving answers to the users’ queries in less than 30 words by reading it aloud. It no longer wants people to go through thousands of words to find what they are looking for. The featured snippets and knowledge graphs are helpful to give direct answers to the users. When it comes to Alexa and Google Home, it becomes even more important to be able to appear in the featured snippet as it only reads out the one best answer. You can answer such anticipated questions in the FAQ section with a less than a 30-word answer. Write the website content in a natural language so that the user search matches your content. You don’t have to use too many long keywords, just find the best ones and optimize your content accordingly. Use Question Analyzer by BuzzSumo’s to find the top voice search keywords. 

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